InnovateX is the leading UK forum dedicated to the fast-evolving Experience Economy, bringing together pioneers in creativity, technology, design, and culture.
After a sold-out launch in 2025, the second edition of InnovateX takes place on 10 March 2026 at London’s Science Museum, uniting visionaries from across the creative and commercial landscape to explore how experiences are shaping tomorrow’s world.
Building on the legacy of the TiLE Conference and Experience UK’s commitment to elevating the brilliance of creativity and innovation, InnovateX 2026 will examine how design, storytelling, digital transformation, and emotional engagement are redefining how people live, work, learn, and play.
Attending
Join 250+ leaders, creators, and strategists from across the Experience Economy - from leisure attractions and destinations to developers, investors, architects, creatives and technologists.
Whether you’re designing immersive destinations, leading regeneration projects, or developing cutting-edge digital experiences, InnovateX 2026 offers insight, connection, and inspiration that can transform your work and your business.
Network with peers from:
- Museums, attractions, and heritage venues
- Immersive and live entertainment producers
- Developers, investors, and master planners
- Creative and digital agencies
- Brands and experience strategists
- Technology and innovation companies
- Public and civic organisations driving growth
Who Should Attend
- Government & Planning – City and regional leaders driving experience-led regeneration
- Development & Design – Developers, architects, and designers shaping destination experiences.
- Entertainment Production & Technology – Creators, technologists, and producers defining new forms of entertainment.
- Experience Creation – Agencies and brands designing engagement across physical and digital platforms.
- Attractions & Venues – Operators of museums, leisure, and themed attractions seeking innovation and sustainability.
- Customer Experience & Marketing – Professionals transforming engagement, storytelling, and brand connection.
Why Attend?
InnovateX: The Experience Economy Forum is the definitive event for anyone invested in the experience economy. This unique forum is designed not only to keep you informed of the latest trends but also to provide actionable insights that will drive your projects and inspire new possibilities. Here’s why you won’t want to miss InnovateX:
Access Industry-Leading Insights
Hear from global thought leaders redefining experience design - exploring innovation across architecture, retail, culture, and entertainment. Learn how technology, sustainability, and psychology are reshaping audience expectations.
Learn from Real World Sucess Stories
Gain insider perspectives from ground-breaking projects and case studies that reveal what it takes to create transformative experiences that deliver measurable value.
Stay Ahead of Emerging Threads
Discover where the Experience Economy is heading - from AI and immersive design to data-driven storytelling and inclusive innovation. Get the tools to adapt and thrive.
Connect with Industry Innovators
Meet a dynamic mix of delegates - developers, designers, strategists, and policymakers - in curated networking sessions and hosted introductions designed to spark collaboration.
Position Your Brand for Success
Experience is the new currency of value. InnovateX 2026 helps you harness creativity and technology to build emotional connection, drive engagement, and deliver impact.
Be Inspired by Thought Leaders
Enjoy keynote sessions from visionary thinkers behind iconic experience-driven projects worldwide - thought-provoking, practical, and packed with actionable insight.
Join the Experience Economy Movement
More than an event, InnovateX is a platform for progress - a community shaping the future of how we experience the world. By attending, you join the movement redefining creativity, commerce, and culture.
Exclusive Evening Mixer
Join us for our Evening Mixer in Power Up, the Science Museum’s hands-on gaming experience. Enjoy drinks, network with fellow delegates, and dive into 50 years of video game history, from Pong and Pac-Man to Minecraft and Mario in this ultimate interactive setting.
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Have questions or need assistance?
Get in touch with us to learn more about InnovateX and how you can be part of this groundbreaking event. Whether you have questions about attending, ticketing, speaking opportunities, sponsorship packages, or exhibiting, our team is here to help.
2025 - Experience UK Trade Association